With XRugby7s the game is flipped on it’s head - it’s Rugby like you’ve never experienced. Its played on a half-sized pitch (essentially rotated from traditional rugby) to play across the pitch, and not the length of it. Working with the Matta team, I was tasked to conceive overall look & feel for the brand campaign. This included its Identity, Branding, Campaign Image, various OOH activations. Using new photography we changed the consumer perspective, to make them stop and think twice.
Client: Matta
Role: Design, Branding, OOH, Digital