E! Entertainment Television commissioned its first original series out of the U.K. with a ground breaking bisexual reality dating show “The Bi Life.” It will see a group of bisexual+ (bi, pansexual, fluid, etc.) or questioning British singletons sent on the ultimate adventure to find love.
The mingling of the pink and blue, turning into mauve , became a great metaphor for sexual fluidity and experimentation.
We were tasked to conceive overall concept, campaign image, branding, and digital executions.
Role: Art Director, Design, Motion, Digital, OOH
Client: NBC Universal
Director: Marc Klasfeld