When Universal TV acquired the exclusive UK & Africa rights to Proven Innocent, We were tasked to produce a stand out campaign. Traditional legal drama, tended to have a conservative approach to its execution and it was imperative the launch would cut through the norm. The key Art was redesigned to be bold and graphic but respecting the integrity of Universal TV’s brand. The campaign, was carried through linear and non linear channels. A unique opportunity was given to us with an activation at Tottenham Court Rd station, where “Free The Innocent’ campaign generated awareness around the show during launch day.
Role: Art Director, Design, OOH, Digital, Social
Client: NBC Universal