Let’s make it flow’
The aim of bp pulse is to make life easier for electric vehicle owners by delivering a seamless EV charging experience. Customers want to spend less time worrying about charging and more time thinking about their journey. This is a brand that will eventually live beyond the forecourt, and needed to differentiate this offer from petrol. The ambition was to show the brand as progressive and future thinking with its commitment to 100% renewable energy.
Role: Design Lead
Client: Landor