Match of the Day, a much-loved iconic brand for 40 years. As part of BBC Sport branding overhaul a new graphics package was redesigned for this infamous programme. The new opening title sequence for Match of the Day Live England games captures the nationwide tide of excitement that sweeps the country in the build-up to crucial cup qualifiers. A red & white palette was adopted suggesting the country wearing its colours and past-masters treated as heavenly gods.
Role: Design, Director, Branding, Animation
Credits: Gregory Millar, Director
Awards: International Monitor Awards, New York Festivals