To support Monday Night Football aspirations, we were briefed to take the programme on to the next level. The solution, ground breaking virtual reality where the technology is pushed to the limits. Holograms being the core concept, where premiership heroes, football pitches, and stats come to life within the studio. The technology helped enhance audience experience and better analyse both the strategic and tactical elements of the game.
Role: Design Director, VR, UI, Digital
Client: Sky Creative
Awards: IBC Innovation Awards