Kohls has enjoyed great success in the competitive field of department stores but wanted to enrich its brand awareness through a major design overhaul to go along with its store expansion. The results: a highly successful and 'talked about' rebranding campaign and projected earnings for the company up nearly 30% for the year. 'Mosaic' explored culminating brands that develop in camera giving it interaction between 2d graphics & film.
Role: Branding, Design, Motion, TVC
Client: Charlex NYC