The Harvest (Al Hassad) is Al Jazeera Arabic’s flagship news and current affairs show and the highest profile sub-branded show on the Al Jazeera Network. Al Hassad airs nightly at 23.00 (Doha time) and has a huge audience across the Middle East and North Africa. I was tasked to define the creative strategy, commissioning, and art direct the entire branding project. The brand needed to modernise and become more digital friendly while respecting the pillars of great journalism and story telling that the Al Hassad brand was built on. Working in partnership with BGSTR NYC, a fresh new look was designed bringing an infamous brand right up to date.
Role: Art Director, Branding, Digital
Client: Al Jazeera Media Network
Credits: BGSTR NYC